Rai Launch Campaign

Raishma is very excited to launch her upcoming new Rai range, which will be available as part of the Spring Summer 19 collection. We directed a fun and productive photoshoot in order to capture the new range. Here we have a sneak peak of the photoshoot of the range!

Inspirations and mood board for the new Rai SS19 range:

ss19 inspo

A sneak peak of the final images:


As shown, the Rai collection has moved further from resort with more beading to a young modern contemporary evening wear collection. With silk materials, the collection has developed into embroidery with a fresh and unique feel. The strong pops of block colours bring a youthful and playful vibe to the range, complimented with prints inspired by meadows with a British landscaping aesthetic.

We are so excited for the range to launch!