Clauwd Kidswear Campaign

With great excitement we welcomed in the new year with a new brand for a younger customer; Clauwd! We are very excited to announce that Clauwd has now been launched in Harvey Nichols Knightsbridge!
Clauwd instantly elevates modern girls-wear with charming gracefulness in design and the practicality of functional cuts combined especially for children.
To launch the brand we took our debut collection to the world-renowned Pitti showroom in Florence. The new year has already brought with it lots of new and exciting experiences so far. With a new customer to attract, Pitti was a wonderful chance to engage with a different market and present our first range of dresses. Clauwd is a sweet choice for confident little girls and suitable for a variety of occasions. The bubblegum-pink, collared dress with flower-stud motif and sky blue dress with heavily embellished sleeves are dreamy stand outs while grungier moments puncture the collection with jagged cut ruffles, black floral details and red lace.
In between lots of pizza and pasta breaks we enjoyed meeting with buyers from around the world; America, China, Russia and Italy; all of whom were super excited to welcome us to the world of childrenswear.
With so much enthusiasm and support for Clauwd already we are super excited to see what adventures lie ahead!
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