This September, London Fashion Week displayed Spring Summer 18 designs, giving viewers a preview of what to expect next year. London Fashion Week is dedicated to celebrating fashion and ideas for upcoming seasons. Hosting over 150 British and international designers, the week showcases “a rich and diverse selection of products in a highly curated showroom.” During each show, guests are free to look around the showroom. Hosting an array of products from independent jewellery companies, hair styling, and props for the photo booth. Within this article we will guide you through a few highlights of the week. DAY 1 Pam Hogg Known for her vulgar and contemporary style, Hogg continued to present alternative creations, with a very Lady Gaga-esque feel. Each piece was bright, daring and had an abstract quality through the geometric shapes of starts and circles on plastics, spandex and tulle fabrics. Fyodor Golan Golan “embraces a movement of passionate self-expression, in vivid colours, prints and tech fabrics merged with progressive aesthetics.” Within this collection, colours were key. Ranging from bold blues and pastel pinks, this collection focused on cut rather than print. Golan’s classic passionate aesthetic was brought in through the ruffles along the hemline of each dress. Shrimps “Shrimps is a fashion label from the young London-based designer” who takes her “inspiration from the witticisms of modern art and a playful engagement with pattern and texture.” Within her collection colour was a muse alongside hand-drawn patterns. The juxtaposition of playful pattern with the historic silhouettes, adds a quirk to her collection which proved popular on the day. Ralph and Russo A brand that exudes luxury and couture through decedent design and throughout silhouettes, which captivate and leave viewers in awe. Their collection did not fail to impress. With impeccable tailoring and flirty fabrics, Ralph and Russo created a great collection that offered hints of metallic and mild colours. DAY 2 Mother of pearl Thee collection appeared regal in an unconventional manner, with 3D embroidery and exaggerated sleeves. Stripes, denim, velvet and more fabrics were explored through this collection. What is interesting is that the collection is so tailored and finished well, yet there were a few select pieces which had a deliberate raw quality to it. J.W Anderson Rustic and casual. The range explored jersey and comfortable fabrics, fashioned in a high-end way with hints of cord and plastics to mix texture. Simone Rocha One of the most muted collections we’ve seen so far. The limited palette is effective because unlike other designers, this range has focused on rich fabrics and cut. The satin adds a luxurious gloss to each look, whilst evoking elegance through ruffles found along with each piece. Layered fabrics and hints of lace are found through each look, which adds romanticism. DAY 3 Mary Katrantzou Volume, volume and volume! The whole collection had a sporty feel with the drawstring and water-resistant fabrics. Hints of floral and polka dots, dresses the collection up. Anya Hindmarch This collection has a sporty feel also, with drawstrings and zippers at the cuffs. However, the silhouettes introduce collars, belts and exaggerated button stands. Furthermore, fuzzy textures are incorporated into dresses and collars. In all, the collection is alternative and explores a playful aesthetic. Roland Mouret Mouret’s collection explores print. With a colour palette ranging from berry tones and royal blues, the whole range has a soft but cultural feel.