12th March, 8am, London. We’re up and getting ready to head to Birmingham for tonight’s Asiana Couture Catwalk at Edgbaston Cricket Grounds. Of course, we need to make a stop at Gini Bhogal’s studio Beauty just around the corner for a quick make over.
Gini greeted us with coffee and started on the make up right away. Marina’s shimmering Grecian style gown for the evening called for a dramatic make up with smoky eyes. Raishma’s classic styling was complimented with red lips and thick eyeliner, while her hair was pinned to the side with luscious curls falling down.
The city seemed quiet and calm when we arrived, but at Edgebaston Cricket Grounds the scene was completely different. The atmosphere was heated as everyone was running around making final preparations for the show. We were there right on time for Raishma Summer ’14’s rehearsal, so Raishma herself rushed backstage. The styling for the collection had a definite ‘50s feel.
The models were styled with vintage hats and gloves which were typical for that era, pearl necklaces, bob hairstyle and bright lips.
We had just enough time to make a quick stop at the hotel and change before the show starts. Obviously, we had time for a selfie! Raishma styled her black knee-length dress with golden ribbon work with black heels, shimmering clutch, chandelier earrings, deep red nails and bright lips in red. Marina went for a red carpet look wearing a slate gray gown with delicate beading running through, eggshell pink heels and 2-coloured Dorothy Perkins clutch.
The catwalk was opened by Kyle’s Collection, exhibiting their Summer '14 jewellery collection. And then, the moment of truth! Our hearts were pounding as the first Raishma outfit hit the runway!
We are ecstatic with the positive feedback after the show! The new online summer collection features shades in coral, red, teal, mint and lime on a nude and black base that allows the colours to pop. The dresses featured on the catwalk can also be styled as churidar suits as each dress is accompanied by a churidar and a stole.
After the show, Raishma had time to mingle with the guests and meet some of our Birmingham fans.
Overall, it was a great experience and we are looking forward to the next one! Don’t forget the new collection will be available online in April 2014. Until then you can contact us for preorders and follow us for more news and style ideas!